The Digital Marketing Playbook has been designed to help software solution providers kickstart and optimize their digital marketing efforts. Learn about key channels, tactics and KPIs that will help your firm generate demand in digital channels.
Key channels, tactics and KPIs to help you generate demand in digital channels
Tools and strategies to help optimize your website, create digital ads and start driving new traffic to your site.
Three stages of the marketing funnel, and how buyer behavior changes at each stage
Recommendations on how to meet prospects’ expectations at all parts of their purchasing journey
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